The Malachite Group

In November 2023, HSEG entered into an agreement to obtain a stake in The Malachite Group Ltd (“TMG”), a creator and producer of global events, content, products, and travel experiences.

Its flagship brands include “Afro Nation” (the world’s largest contemporary African music festival), “Piano People” (a leading brand in Amapiano live experiences), and “Lit Everywhere” for the next generation of Afro-Sound. The Group empowers domestic talent on an international stage, having sold 1 million tickets to the world’s diaspora throughout the five-year history of its brands.

The Group’s online reach spans over 1 billion cumulative audience members, with 60% of its average engagement taking place amongst female users.