Continental Outdoor Media
Opportunity
In December 2009, an investor group led by Helios completed the $146.8 million acquisition of INM Outdoor, renamed Continental Outdoor Media (“Continental Outdoor”), from Independent News & Media plc. The Helios interest totaled 68.8%. At Helios exit, Continental Outdoor was Africa’s largest outdoor advertising company, with over 45% market share in South Africa and market-leading (#1 or #2) operations in 13 other Southern and Eastern African countries. Continental operations include billboards, street furniture and transport-based displays.
